Overview
Waypoint is a marketing agency that helps local businesses in Kingston with their advertising strategies and e-commerce systems.
One of the main projects that I was working on was client-tailored designing and scheduling an automated email campaign by using Klaviyo for Cher-Mere, a beauty spa located in Kingston, Ontario.
To promote Cher-Mere's weekly specials, social media content design was produced, taking into account their branding and aesthetic.
Designs featured story ads and both static and dynamic Facebook and Instagram feeds, using After Effects and Illustrator.
